I lean into that so that our employees can feel good about what they do.. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". Players MAY win multiple prizes in a. The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. And we actually drove our comparative sales versus 2019 by 7.5%. So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. We gathered that feedback and used it to set goals and action plans for the company. 1117 Perimeter Center West, Suite W200 Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. He is a general assignment reporter and has covered a range . Chief Executive Officer @ Tropical Smoothie Cafe; . Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's . Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. But its the freshness. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. 770-580-2333 cincinnati fence company llc SERVICE. And so thats one of my favorites. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. You may opt-out by. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. Tropical Smoothie Cafe Opens 35 New Locations in Third Quarter That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. Nov 10, 2021, 09:36 ET. So well get to 50, but Im not focused on about five or six of them right now. 185 Industrial Pkwy, Site H. Branchburg. We really call Tropical Smoothie Cafe a street corner business. Start Now! Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Tropical Smoothie Cafe Posts Record-breaking Q2 Results 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. There is no assurance that you will do as well. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. Franchisee Expands In Milwaukee - Tropical Smoothie Cafe LLC Weve done different promotions and summertime promotions to raise dollars for Camp Sunshine and have one more coming up this fall for them. Call now and speak to a franchise development leader. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Share Tweet Share Pin. But we want to also have a higher calling of what were doing to be great individuals and great corporate citizens. *$1,009,803 System Wide Average Net Revenues. Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. This strategic expansion has reinforced its industry-leading position and set the stage for 2023 and beyond. So just one shy of 100. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Tropical Smoothie Cafe on Thursday said it has named Charles Watson its permanent CEO as it works to grow into a $1 billion company within five years. Beyond just smoothies, we serve better-for-you . I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna Its getting involved in the local community. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Here's how CEO Charles Watson did it. Tropical Smoothie Cafe's Competitors, Revenue, Number of - Owler I think the biggest shift will take place for those restaurants that can't be open right now. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. The number one seller from a limited time offer perspective has always been our summertime Watermelon Mojito, its incredibly popular, 20 to 25 sales per cafe per day, with that Watermelon Mojito, everyone looks forward to it. Because we want to help with your meal and your food, etc. John Joseph Dallier - Worldnews.com Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. With the fast-casual spot gaining more recognition every year, there's a good chance that you won't be seeing your favorite Tropical Smoothie Cafe going anywhere anytime soon . Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Our franchisees and their teams are the faces community members see daily, and the dedication from them is truly whats given us so much success in recent years. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC which of the following is not characteristic of groupthink SPEED Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. Mark serves on the board of the Institute of Certified Franchise Executives. What was your plan for the first 90 days? He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. An Interview With Tropical Smoothie Cafe's CEO, Charles Watson - Forbes Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. And if you do that well, then your top-sellers, sometimes you beat them. 1117 Perimeter Center West, Suite W200 And was one in place already? Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Tropical Smoothie Cafe is rounding out yet another year of impressive growth. Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? We find that real fruits, veggies, and juices just taste better.". If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." 5 free lookups per month. Both of my parents had the entrepreneur bug and they definitely passed that on to me. Were finding ourselves in an environment where people want speed. So I was compelled to ask Mr. Watson his thoughts on the pandemic and the company's response. Charles Watson, CEO of Tropical Smoothie Cafe was a recent attendee at the Fast Casual Executive Summit in Austin, Texas. We have a jerk chicken quesadilla, we dont come out and just do a ham or turkey sandwich. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. How do you see the company moving forward? Cheryl Fletcher, CDO, Bold Woman in Franchising Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. New Hires To Our C-Suite Team - Tropical Smoothie Cafe LLC 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, In Her Own Words: Tropical Smoothie Cafe franchisees gain Cheryl Fletchers support, Tropical Smoothie Cafe Opens First Double Drive-Thru Location. We're a healthier, quick . Were any of the franchisees reluctant to follow the system or embrace a new direction? In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Or the Hummus Veggie Wrap? While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. Your results may differ. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. I have a lot of people that inspire me daily, but I really do think that my parents inspired me to be the leader I am today. If you dont have a Tropical Smoothie Cafe near your home yet, just wait a bit. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. See where were looking to grow to meet the incredible demand. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Management can grow a company without having to invest too much money, and . Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Tell us a bit about Camp Sunshine, about the partnership there, what you want people to know about it, and ways people can help support it. The success of our brand is about the talent and drive of our talented executives and Support Center team. Such filing does not constitute approval by the Department of Law. . Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. So were a brand thats going to be close to pushing a 3:1 investment ratio. In this role, he is responsible for the brand's strategic vision and overall franchise performance. Drain-Net Technologies. So I actually see myself very much like our consumer who wants to make better choices, but you know what? During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. Weve implemented various franchisee support initiatives, including decreased royalties by 50%, ongoing support with PPP loans and real estate deferrals and abatements, rolling out curbside delivery systemwide, deployed hyper-local marketing strategies to drive business within a 12-mile radius of cafes, among many others. Charles Watson, CEO, Tropical Smoothie Cafe Such filing does not constitute approval by the Department of Law. By Jonathan Maze on Jan. 24, 2019. And so I think were right on pace. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Again, the franchising, especially in Tropical Smoothie, it is a local business. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. *. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. See where were looking to grow to meet the incredible demand. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. NET WORTH * LIQUID CAPITAL/CASH . Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, the company claimed that it could be looking at $1 billion in sales in the next five years. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. Glad Tidings: Are Seasonal Franchises A Good Investment? Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Its a fantastic organization that weve enjoyed immensely being part of. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. . Tropical Smoothie Franchise Cost & Profit for 2023 Explained And provide technology.. When our franchisees are successful, the brand is successful. I love a good pot roast with mashed potatoes, green beans and corn. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Atlanta, GA. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. Watson:"I wanted to further instill a franchisee-first mentality. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Thats our limited-time offer. Were in 44 states, and Tropical Smoothie Cafe does not currently have an international presence. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. we dont want to go to Manhattan and open 30 locations. We look forward to realizing Charles vision for the company.. Your results may differ. Tell us a little about your background before joining Tropical Smoothie? Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. "As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. city of san diego street classification map; blackrock russell 2000 index fund g1; 3610 atlantic ave, long beach, ca 90807; eternal water heater lawsuit; A series of fortunate events July 20, 2020. TropicalSmoothie.com. 908-236-0277. Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! Total revenues were $58 million while expenses were only $41 million, indicating a healthy profit margin of around 30%. He was previously. And was one in place already? Paul Marsden oversees development and execution of financial strategies to support the companys business plans. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. "We were in a good place! The offering is by prospectus only. In response to a question about the culture of Tropical Smoothie Cafe, Watson elaborated: The mission of Tropical Smoothie Cafe is to inspire a healthier lifestyle. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". "Tropical Smoothie Cafe is in a perfect position for the future. Tropical Smoothie Cafe, the leading national fast-casual cafe concept known for both its better-for-you smoothies and food with a tropical twist, announces the appointment of Charles Watson as the new Chief Executive Officer. We want to capture both the head and the heart of our consumers. Not the Charles Watson you were looking for? Watson:"As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. It is for information purposes only. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. In this role, he is responsible for the brand's strategic vision and overall franchise performance. So I think a great franchisee base, and products and innovation that people want. Charles Watson email address & phone number | Tropical Smoothie Cafe 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. The way [Tropical Smoothie Cafe works in markets], we work the suburbs and the outskirts, and move our way into cities. It is, however, still a hefty financial investment. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. What was the condition of the company before you were named CEO? In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. We set company-wide strategic imperatives around these issues immediately.". In 2018, when I was named CEO, we had more than 720 locations open nationwide. Tropical Smoothie Caf's recent momentum isn't just a snowball rolling downhillit's more like a full-on avalanche. The success of our brand is about the talent and drive of our talented executives and Support Center team. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. Call now and speak to a franchise development leader. So thats what we call Inspiring Better. It is the food. Youre paying for a premium product. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . How do you feel about franchise advisory councils? The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. Gary Occhiogrosso: Tell us a little about your background before joining Tropical Smoothie? Opinions expressed by Forbes Contributors are their own. Fixed: Release in which this issue/RFE has been fixed.The release containing this fix may be available for download as an Early Access Release or a General Availability Release. John Joseph Dallier, 61, passed away suddenly at home after severe health complications. We have very dedicated franchisees that just go out there and drive the business every day. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". Tropical Smoothie Caf works to keep its momentum - Restaurant Business And so were going to really get to focus there. The Untold Truth Of Tropical Smoothie Cafe - Mashed.com Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Watson:"We were in a good place! webtv.net; 5+ 404-210-XXXX; 770-670-XXXX; 770-821-XXXX; 770-580-XXXX; 770-821-XXXX; 678949XXXX; Paul Marsden Chief Financial Officer . Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. This information appears in Item 19 of our Franchise Disclosure Document.