Counts as MKTG2201 for business minors only. | Online - Northeastern University College Of Professional Studies (4 Hours). Examines the development, procedures, economic functions, and responsibilities of advertising. 617.373.2000 The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Data Storytelling, Visualization, and Communication. Includes professional accounting students. Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. (4 Hours). Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. Addresses the interdependent links between sports and communication. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. 360 Huntington Ave., Boston, Massachusetts 02115 Learn how to manage the integrity of a brand across all marketing activities and communication channels. Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. COMM6505. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. 617.373.3386. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. Northeastern University Marketing Intern Salaries in the United States Customer-Centric Research Methods for Marketing. Combines theory and practice in argument through individual presentations and team debates. MKTG2202. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. COMM3230. Also focuses on sexual health. COMM1000. Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. TTY 617.373.3768 (4 Hours). (4 Hours). Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Course content depends on instructor. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Explores the relationships between communication, social identity, and social inclusion. Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. Offers elective credit for courses taken at other academic institutions. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. Principles of Argumentation. Design and Communication Studies, BA - Northeastern CAMD Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. MKTG6283. * * * * * * Behrakis Health Sciences Center . JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Introduces the substantive and procedural aspects of marketing strategy and customer markets. (4 Hours). 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 COMM3445. MKTG2301. Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. (4 Hours). Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. Sports Promotion in the 21st Century. Northeastern University hiring Marketing Project Manager in Boston (4 Hours). - Center for the Arts. (4 Hours). Rhetorical Approaches to Public Memory. Political Communication. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior Digital Communication and Media - Bachelor's Degree Completion COMM2800. Offers analytic insight on methods people use to communicate different types of social action through body language. Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Northeastern University Digital Marketing Manager, Paid Media Job in (3 Hours). Integrates students experiences in cooperative education with classroom concepts and theories. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. Communications Specialist. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Full-Time. Attribute(s): NUpath Societies/Institutions, COMM1210. COMM3320. Opens New Window Offers students an opportunity to develop and implement a concept test. Engages the question and practice of what it means to develop and maintain a successful online community. COMM3311. Creating Customer Value through Artificial Intelligence. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. What do you think? Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. COMM6605. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. Does not count as credit for business majors. TTY 617.373.3768 Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Communication and Privacy. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Nonverbal Social Interaction. (3 Hours). Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. (4 Hours). Opens New Window. IEEE Transactions on Engineering Management: Gloria Barczak, Editorial Board Member, International Journal of Research in Marketing: Koen Pauwels, Senior Editor, Journal of Business Research: Paul Fombelle, Editorial Board Member, Journal of Interactive Marketing: Yakov Bart, Editorial Board Member; Koen Pauwels, Editorial Board Member; Fareena Sultan, Editorial Board Member, Journal of International Marketing: Amir Grinstein, Editorial Board Member, Journal of Marketing: Koen Pauwels, Associate Editor; Amir Grinstein, Editorial Board Member, Journal of Marketing Analytics: Fareena Sultan, Editorial Board Member, Journal of Marketing Theory and Practice: Jay Mulki, Editorial Board Member, Journal of Personal Selling and Sales Management: Felicia Lassk, Editorial Board Member; Jay Mulki, Editorial Board Member, Journal of Product Innovation Management: Gloria Barczak, Editor-in-Chief, Journal of Retailing: Koen Pauwels, Editorial Board Member, Marketing Education Review: Felicia Lassk, Editorial Board Member, Psychology & Marketing: Jay Mulki, Editorial Board Member, Yakov Bart: 2018 DMSB Ronald Copeland Best Paper Award Finalist, Yakov Bart: 2017 Recognized as one of the 40 Best Undergraduate Business Professors by Poets & Quants, Yakov Bart: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Yakov Bart: 2017 Journal of Interactive Marketing Best Paper Award, Yakov Bart: 2017 TIER 1 Interdisciplinary Research Seed Grant, Northeastern University, Yakov Bart: 2016 Knowledge Exchange Program Award, NSF Northeast Big Data Innovation Hub, Yakov Bart: 2015 and 2016 Research Grant Recipient, Marketing Science Institute, Paul Fombelle: 2017 TIER 1 Interdisciplinary Research Seed Grants, Northeastern University, Amir Grinstein: 2016 Research Grant Recipient, Marketing Science Institute, Jay Mulki: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: 2018 Winner of Gary L. Lilien ISMS-MSI Practice Prize, Marketing Science conference, Koen Pauwels: Top 100 Inspirational Alumnus, UCLA, Koen Pauwels: 2017 Davidson Best Paper Award, Journal of Retailing, Koen Pauwels: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: Named D'Amore-McKim School of Business Distinguished Professor of Marketing, Mary Steffel: 2018 Recognized as one of the 50 Top Undergraduate Business Professors by Poets & Quants, Mary Steffel: 2016 DMSB Ronald Copeland Best Paper Award Finalist, Fareena Sultan: 2017 Journal of Consumer Marketing Best Paper Award, Fareena Sultan: 2016 Research Grant Recipient, Marketing Science Institute, Jennifer Yule: 2018 DMSB Teacher of the Year Award Winner (peer nominated award), Jennifer Yule: 2016 DMSB Best Teacher of the Year Award Finalist (student nominated award), Yakov Bart: Named Joseph G. Riesman Research Professor and Thomas E. Moore Faculty Fellow, Paul Fombelle: Named Thomas E. Moore Faculty Fellow, Amir Grinstein: Named Patrick F. & Helen C. Walsh Research Professor and Thomas E. Moore Faculty Fellow. Explores historical, technical, and theoretical aspects of special effects. Visual Communication. (4 Hours). MKTG6224. (4 Hours). COMM2304 and WMNS2304 are cross-listed. Assistant Director - Communications Job in Boston, MA at Northeastern (4 Hours). (4 Hours). Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. (4 Hours), COMM6608. Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. Encourages students to share and translate their findings for relevant academic and professional communities. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Explores business-to-business and business-to-customer strategies. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Personalize your path. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. Offers students the opportunity to gain hands-on experience in the communications industry. Covers the role of marketing in business and society. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Northeastern University Senior Marketing Manager Salaries in the United Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Special Topics in Communication Studies. Creating Business Value with Data and AI Technologies. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Covers a proven selling process and presents compelling solutions to customers. Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. (3 Hours). Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). 2022-2023 Northeastern University Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. May be repeated without limit. Mr. Brock's recent experiences include the creation of digital marketing strategies for over 50 state and private universities at Academic Partnerships, LLC, an online program manager, and the re-imagining of extension studies at San Diego State University Global Campus. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. . Students are required to write a lengthy research paper that carefully analyzes a rhetorical object.
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